Another week is done and I'm here again to tell you a story about "Personal branding". Before I start writing about personal branding. I'd like to tell you short story about my trip in Tallinn, Estonia. Like every tourists who came here I started my tour in the front of gates of Old town. In the front of me was stunning old middle age buildings as remark of times when Tallinn was part of Hanseatic League. Very cool and well decorated buildings. Somethings said me, that this is not real Tallinn, just very good looking part of town, show to the tourists. My intuition was right. Just few steps out of the old walls of Old town is part of Tallinn which is completely different than nice rebuild and decorated building in the center. You can see poor wooden houses and abandoned factories. I'll be honest to you and I say, that I like more the old factory part of Tallinn, because this is the real city with no tourits and fairytales for them behind. I'm glad that the old factories gets new chance to be alive. In ruins of them are created new spaces for artists and cafés or restaurants
Doesn't remainds it to you fact that you want to be seen better than you really are? The truth will show almost every time.
This can be good start of my topic for this week as I said it's personal branding. I gave few tips how to brand yourself few times ago. For this time I have another lecture. It was amazing Anna Ikonen. Her slideshow was easy to remember and full of pics. What was the content?
I can start with few statements which descripe "Personal branding" very well.
Handle with your personal brand fragile. Maybe you can't imagine in the moment but every picture, every status in social media, every single word you say. Even the people you follow on Facebook, Instagram and I don't talk about all people around you out of internet creates your own brand, the meaning about you.
According to online communication people want to talk with PEOPLE not with blank image. Be real, be authentic, be yourself. Say truth to people about you. Use stories for it, people love stories. The story about you can be in form of personal blog, webside even your own facebook timeline! Connect every social media platform you use. Be creative and use your own QR code.
For personal branding is very important to understand yourself. There is a tool which can help you understand yourself better.
Here are few tips how to brand yourself!
Next part of my blog for this week will be about tips how to be confident and relaxing during presentations. I'd like to say big thank you to speaker Viliina Kettunen. She showed us very good and vividly what most of the presenter do wrong and give us tips how to be better.
Lets put down the tips!
- be aware of covering yourself with your hands
- be open to the audince
- interact with people (talk TO them, not AT them)
- ask the question what is your audience, what kind of people does it consist of?
- practise talking in the front of your mirror
- be prepare for the presentation (card with notes in your hand)
- be interesting and catch your audience
At the end of my todays post I want to say thank you to all my classmates. This is review of my brand!
PS. "Personal brand is what people say about you when you leave the room!" Jeff Bezos
See you soon!
Bonus post, my Elevator pitch! :)
Žádné komentáře:
Okomentovat