Emotions for sale

Dear readers!

First of all I what to say you a fact about yourself. You buy things more through heart than brain. If you don't admit it, it's time to do it, already.
I hear you to say:  "Hey the guy is so high and mighty, he tolds me that, I'm stupid, I don't use my brain! Of course that I use my brain during buying things, don't believe him!" Ok, ok, keep calm guys.
The true is, that marketing is changing a lot nowadays. Before few years we even didn't start thinking  about "Inbound marketing"(social media marketing). WS International Tv commercial with Horst Fuch just worked. Do you remeber these super cool "Platinum care" for paint of your car?

                                                                                                                         Source
This is not a marketing of today! Today is a age of inbound marketing. What's inbound marketing?
Let me show you one picture.

Now you know that old type of marketing (outbound) push you to buy something. "Big sale!", "Buy now!", everyone one of us know these phrases, right? But be honest, do you really want to be push to buy something? It's better to be atract to buy something, it's kind of pull. (inbound marketing).
Lets be more serious now, this is the real description of inbound marketing.

"Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media — unlike outbound marketing, which fights for their attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business." Source

Mercedes-Benz use inbound marketing in very good way in my opinion. It provocates you, the film breaking tabous and it's full of emotions and desire.

 

 Social media marketing descipes very good these qoute:

"Social media marketing is about sociology and psychology more than technology" (Brian Solis)

 Have you ever heared about Heart2Brain model of social marketing? Me neither. Till this Monday, when my lector Anna Ikonen presented Social media marketing. 

The best way how to descripe you, what's Heart2Brain model is the story which Anna told us.

"I was driving a car with my daughter to the grocery shop. I was driving the road and suddenly atracked me a showroom of VW. The car behind shop window was so gorgeous and nice. I turned of my car on the road and I was driving back to Volkswagen show room. Seller asked me, how he could help me. I answered, I need this car! He told we have another suitable car for you. No, I want specificaly this one behind me!"

Anna said that she didn't need a completely new car, but true was that her old need lot of repairs. So little bit of racionality was in her decission but emotions was the main factor. I'm really glad that Anna used her own story how it works. With this story I remember how important are the emotions in marketing. Thank you Anna!


Now we know that emotions really works. But how we can handle with them? Little informations about that gave me Ann Thu Nguyen from HubSpot. HubSpot is a company which specialisation is just inbound marketing. 

Here's a picture, how does it works:

Staffs in the middle of picture are clear but what's "Lead generation"?

Now it's time to be practical!
3 tips  how to find an internship by Inbound:



1) Attending event Innoday 2017
2) Checking the thesis cases - www.theseus.fi
3) Spend time on LinkedIn, instead of Facebook


Inbound marketing = Content + Context     

Buyer Persona
"Buyers personas are semi-fictional representations of an ideal customer".

The Buyers Journey and Content:

This the end of my "educational" part of today. Because it's blog and I'm a human as you dear reader, this type of emotions I felt today.

PS. not every emotions are for sale ;)

Thank you for reading!