SSM project and few tips how to brand yourself!

Hi guys!

I'm hear again with my weekly blog post. Today I'd like to talk about cooperation with company which is called SSM. (Suomen Suoramainonta) and about self branding.
 This company is the biggest distributor of paper advertisment and news papers to homes. They operate around whole Finland.

SSM provide unaddressed direct mail which reaches approximately 4 milion consumers every week.
Suomen Suoramainonta is the biggest privately owned direct mail company in Finland. The company operate 2.1 milion households simultaneously twice a week through our distributional network. SSM works very closely with several local papers alongside various national and local direct mail advertisers.Company chains employs over 13 000 distributors nowadays. They operated around whole Finland.
Age of average consumers is between 15-69 years. The direct mail which company uses for distribution of advertisement is “the single most effective way form of media advertising.“ The company says on their website.  
Main office of company is located in Konala, Helsinki.
The key factors which affecting current business are population changes, growing of digitality and massive using new media tools such as social media. People use internet more than current „old media“ channels such as TV and printited news papers etc. Personalisation of advertisement can attack more specific customers than unaddressed mailing. Source

The mission for our team is improve the webside of the company and find souitable marketing strategy for new media tools. We have few tasks to do. At random the tasks included company profile, SWOT analysis, webside strategy, buyer persona etc. We also have to do a survey in companies located in Finland. This project is our main topic to get a mark and pass the course.

 

 

  

Second part of my blog today is about self branding. Experience with this gave us Petteri Avilla. Petteri is entrepreneur, share holder and markering director. He had bad experience behind, Petteri was in a prison for two years. He lost everything what he had. He had millionar business with exclusive cars in Finland and was owner of few night clubs. One day everything ends and sentenced to imprisonment. 
After being in prison he had to start again from zero. That guy changed his mind and lost his ego. Because ego is the biggest enemy to our to be humble and open for people around us. Let me post Petteris very strong quote about life.

„Sucessufulnes means that you’re a person to be good with around, without any penny in your pocket“ (Petteri Avilla, 2016)

The way how to be succces in world of fakes is, be real. Real in your social media profile, real in the front of your business partners, your family. Is easy to recognize that you're lying or one day the true will show.

"Trust you can’t buy it, when you lose it" Petteri said, he has true, because trust is the biggest benefit we have in business and especialy in our personal lifes. 

„No one can sucesseed alone, no one“ another Petteri staytment, another true words which were said honestly in my opinion. 

Now I can say you how brand your personality in 3 "easy" words:

-      1)    Credibility

-       2)   Reliability

-       3)   Reputation

                                                                                                                                         
Remember that if you're employee or entrepreneur. At least THINK POSSITIVE! :)

                                                                                     This is me and Petteri   



See you soon guys!