everything ends one day, my course is past today. It was very good experience. Honestly at the begining I really didn't know what I can expected. After four months full of interesting lectures with special guests and projects we've done I can say it was useful time and I can see trends which are moving with business nowadays. I'm glad that I didn't have to learn just empty phrases from books of economics which actually doesn't work in practice. So, last week is gone, it's over now!
Let me take a look back and summary what we have done and what I've been learned.
SSM project
On Tuesday we had final presentation in SSM office in Konala. My team was presenting the results of project we have done. In 15 minutes of Powerpoint presentation we were talking about developing marketing media strategy and main competitors for SSM. I have to say thank you to my groupmate Silver. His presentations skills and arguments are on professional level. It was very good cooperation with him during the presentation. I can feel that I improved my presentation skills, I was satisfy with the results. I'm very glad that SSM managers gave us positive feedback about the presentation and work we have done. The biggest thank you is for my teammates, without them this wouldn't be true anymore.
SSM as a company dominate finnish market with prented materials and direct mails. Even with this things their social media strategy is so poor. It's nice that they ask young people to help them develop this problem. Company web page is old-fashion and LinkedIn profile looks like a bad joke. Empty profile, no profile picture, bio about company etc. . Our team put some solutions and ideas on the table. We tried to be as much specific and conrete as we can. According to SSM managers and their feedback we done it right. That's a possitive feeling and kind of motivation for me.
What else I've learned?
The biggest suprise for me was the form of this curse. In my home university is always about memorizing things most of the time. Laurea UAS showed me another point of view on learning. In my opinion is more important to have a skills than just a knowledge from school. It's necesearry to know things works in practice. The another thing was that we have final project presentation instead of classic exam. I learned with that much more. In my own experience I know that mostly everything what I've learned on exam I forget in one month or less. Knowlendge and skills from project work I'll be use forever because they really matters.
At beggining I didn't know to much about digitality I was average user of PC and Internet (actually still I am) and I've know that digitality is trend but I had't any idea how it works in practice.
So what I actually learned?
The most usefull thing for me how to run B2B and B2C digital marketing I din't think that there could be so big differences about social media which are using for the digital media marketing strategy. The next big thing is personal branding. I thought that is kinda "selfish" thing to have own blog and writing things about myself. Does it matter for the others what I've done or how I feel? Let's say maybe more than I thought. Thnaks to this course I created my LinkedIn profile and I hope it gonna helps me in the future to find job I want to have.
At last I want to say big thank you to all lectors, tutors, classmates, teammates and to senior lecture Anna Ikonned who created this curse and gave us oportunity to look more deep into Digital Marketing! Thank you very much!
PS. I gonna miss you guys!
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