Digital or death

Ciao, it's Jan again.

Today I'm going to talk about importatnt trends of nowadays. Let's guess what it will be. The trend is called digitalization and Internet of things (IOT). I boorow the tittle of this blog post from Dominic Mazzone it's a name of his book and in my opinion it shows current situation on the market very well and direct.
 First of all it's good to know what digitalization is. Digitalization follow this definition: "The integration of digital technologies into everyday life. Digitalization also means the process of making digital everything that can be digitized and the process of converting information into digital format"1
 Digitalization can be devided into four parts such as cost reduction, consumer behavior, competitive innovations and technologies avalaible.

Cost reduction - Cost cutting through digitization sounds like yesterday’s story, but that story is now being forced into reality today. The low hanging fruit of digitization for many companies is marketing, but that sells digitization short. It’s not that digitization of marketing efforts through things like marketing automation, digital marketing or E-commerce aren’t effective at driving revenue and cutting costs, but it is just one cylinder of a robust 12 cylinder digital engine.2
Real cost cutting through digitization comes in the form of things like operations, customer care, finance, internal communications and overall customer engagement.
 Probably cost cutting is the first thing which hits your mind when you hear cost reduction but thinking just about cutting cost it's path to hell. Let me explain why. 
If cutting costs is the first thing that comes to mind when you think about “cost optimization,” consider the example of an oil company. For successive quarters, the entire industry has suffered from a deluge of oil glut. Fortunately, the CIO took away an important lesson from the Great Recession (which began in 2007): Don’t start thinking about cost optimization only when you’re told to cut the budget.
As worldwide markets were recovering, the CIO worked with the business to make a case for investing in analytics and forward-thinking capabilities such as visualization and modeling. This has made its oil exploration efforts much more operationally efficient (which is critical in such a heavy-asset-intensive business). In challenging times, the company is already better equipped to weather the storm.
When the economy shows signs of sliding downward, “Simply cutting the IT budget and taking an approach of waiting until the economic environment is more favorable to make digital investments” isn’t a viable option for organizations that want to stay competitive, said Barbara Gomolski, managing vice president at Gartner. “That approach limits your ability to create revenue-generating opportunities when you probably need them the most.”3
Costumer behavior - Costumer behavior is changing radicaly last few years. It's normal to buy thing via webside or apps. Before 20 years it was like sci-fi. With internet extension people start to think differently and they found the magic of clics. Just few clics with mouse and order is on the way to your door. For older generation is buying things via internet still something which older people don't believe in 100% but this fact is changing as well. Millenials can't imagine world without internet and buying stuffs online. For them (as well as for me) is wierd to hear stories about selecting goods via paper cataloque and send paper mail to the company with order and waiting long time for delivery. In my eyes it was complicated and it tooked so much time and energy to order something in way like this.
Even old fashion companies as banks are changing the way how to sell their financial service. We can't exist without internet banking nowadays anymore. Banks are push to reduce their taxes and make every money transactions online and fast as possible. They defend themselfs, that's true but they have to adapt on the market. If they don't, it's death for them.
Competitive innovations - this start to phenomen with start ups, young compenies start to bring new ideas and solution to the table and other companies have to follow trends if they want to survive on the market. This preasure push companies use innovative ways of thinking and trading themself and products itself. In this case it's exactly like "adapt or die". It change thinking of companies radicaly. Even the big fish as Stockmann company is start to use digitaziton in their shops to be in and closer to costumers needs.
You can imagine lots of paper work with car registration in the gouvenamnt office. Lots of papers to sign, lots waste of time and money of course. In Finland it change rapidly in nowadays. As you can see in the picture bellow the process is very simple now.

 
 Technologies avalaible - with digitalization technologies are closer to people and costs are lower than they were every before. Behind these technologies you can imagine smarthphones, apps, navigations or reservations systems. For example camera in many of yours phones wouldn't be so good and the phones wouldn't be so cheap without digitalization and massive extension of smarthphones.  

The next of the day was about recruting young professionals. The topic was presented by Marcin Arcisz. He is CEO of Academic Work. 
Academic Work is a staffing and recruitment agency specializing in young professionals. Mission of the company is to offer jobs to the top talent of tommorow and oportunities for companies to hire young and ambitious professionals.  For Academic Work the age is not criterium, more important are skills. They are looking for students of universities, colleges and also for academic with up to several professional skills. 
Clients of agency are from several different business areas  and different size companies. It's companies like Neste, Gigantti, Fira, Santander etc. . People from AW brings new air to the recruitment business. The problems on market nowadays are such as conservative metodes, 50% of people go on penssion within 10 years. There is lack of people as real estate agents. 

Now I'll be talk about how to create good webside. Let's follow few basic steps!
1) Objective - define market, users and individual users of the webpage you are designing. 
2) Background - understand the users of the company's webpage, why and how customers wants to visit and use the company's webpage, your webside's main goal is to help existing and potential customers find the informazion they need as quickly and efficiency as possible.
3) Understand your individual customers needs  - you need to understand: Who are your users? Why are they using the webpage? What behaviors, assumptions, and expections color their view of the webside?
4) Make it simple to use - devided the content into bookmarks for each group of users, make it synoptic as much as you can. The good example of each parts I mentioned before you can find bellow. 

  
As always thanks for reading! 

Piece and love!

Jan

Integration of digital technologies into everyday life by the digitization of everything that can be digitized.

Read more: http://www.businessdictionary.com/definition/digitalization.html

Integration of digital technologies into everyday life by the digitization of everything that can be digitized.

Read more: http://www.businessdictionary.com/definition/digitalization.html

Integration of digital technologies into everyday life by the digitization of everything that can be digitized.

Read more: http://www.businessdictionary.com/definition/digitalization.html