On Manday I had a lecture in Laurea Otaniemi, the topic was "The power of story" (as the tittle of this post is) and I be honest and say that I didn't expect something new that I don't know. Cause as I wrote before today is the age of stories. Every people around us tell us, "make a story". Well, I like stories and without story will be apple just apple, nothing more behind, but if you know where and by who the apple was cultivate with, the situation is changed and you buy the apple with story rather than the one without. It still apple but the story make it special. Now I'm reaching the point what about I want to talk about.
On Moday I met very interesting person, her name is Aida Hubanic. The name doesn't sound Finnish, right? The reason is that Aida was born in Sarajevo (Bosnia and Herzegovina). Aida had childhood as every kids has around the world till the moment when the bomb during civil war in the former Yugoslavia exploded near her house in the moment when her brother was playing with other kids on playground. Detonation was so massive and destructive. Dust was everywhere and couple of minutes Aida can't hear anything couse of explosion. She as the first member of family who run out of his house and found her brother. She run out from the house without any fear. Her once and only thoughts were about her 13 years old brother. She found her close to their family house in dust and with his face and hand in blood. From this moment she has memory lapse for nest few days.
It was very hard to find medical care during the war. Small Aidas brother and 5 other boys who was playing with him on playground have luck that Aidas father known one taxi driver who has permission for traveling all around Sarajevo city. He kept them into cab and went all children to hospital. Injury of Aidas brother was hard and without urgent care and operation he would lose his hand. His Father contact Croatian doctor in Finland and whole family was moved to the north. The plan was stayed in Finland till moment when Aidas brother will be cure. Hubanic family is in Finland 22 years already and they never get back to Sarajevo.
"My mission is to encourage you in boulding your own story where powerful dreams, knowledge, passion, soul and many more possibilities can uplift your uniqueness." Aida Hubanic
Aida presented us except her powerful story "The Game Jam". What is it? Gam Jam has been organised for several years all around the world it is instrument to stimulate innovation the creation, development and deployment of educational games. It's organized in 9 countries, 12 different locations. Theme for 2015 was "Adopting healthier lifestyle" . The winner of the event awarded in Business Game Jam, in 2015 was in Barcelona.
The Game Jam:
- Planing a game (mind map)
- Sharing responsibilities and developing game
- Presenting the game
- Evaluation and rewarding the winner team (trip to Business Game Jam)
Everything in 48 hrs.
The winner team in 2015 was a team in which Aida was a member. They made a game witch is called "Hungry cells". It's a game for Ipad or another iOs devices. How does it look you can see in the picture down bellow.
The target group for this game are children from 7 to 13 years old. The point of the game is change eating habbits of children to more healthy lifestyle.
Now I'd like to go back to story time. The tool how to better presented yourself is called 3E puzzle.
1E: Finding your unused resources and unshakable possibilities
2E: Liberating yourself from limitations and developing self growth
3E: Building your own story - concretizing your thoughts and dreams
explore VISION - expand PLAN - execute ACTION
Next tool is represented by this question: "How do you see me when I'm at my best?"
The way how to way out is simple:
1) where you are good at (it's importatnt to get feedback from different people of your network)
2) What are your strenghts (underline your strenghts, not undeterminate them)
3) In which direction your personal branding is heading at (how others see you, how you see yourself)
One the most important thing how to reach your goals is motivation, so how to be motivate?
Boost your energy and drive
Turn your weakness into strenghts
Learn to give compliments but also to receive ones!
It's easy to write down but do it, it's more complicated. I show you facts which kills your motivation.
What kills your motivation?
- Slow beggining, not sure how to start
- Unrealistic expactations
- Lack of patience
- Struggle with concentration
- Compering yourself to others
- Negative mindset (self criticism)
- Thinking and talking instead of concretizing goals into action
As I mentioned at the beggining of this post I'm at work, I had quite bussy week. Except lecture I was at eCommerce and Food fair in Helsinki. I visit the fair in Thursday 9.3. 2017. Because I'm food lover my first steps were to the food fair. It was focused on fast food and casual restaurants. Companies offerd lots of sumplers and products. They were represented from small companies to big ones such Fazer, Findus, Hainz to local finnish companies. The biggest suprise was tent with vegan food, they presented soya meet. I'm honest and I can say that I never tought that "artificial" meat can taste like this. The structure and taste was like a real chicken leg.
After tasting I moved to eCommerce fair which was located in another pavilon at Mesukeskus. I was watching presentation about "Content square" (user experience analysis and optimatisation platform).
The main tittle is that you should keep your customers and margins. It's logical I think but lots of companies forget about this simple recommendation. It cost 5x more acouring a new to an existing customer.
Last trend how to reach new customer was sell goods or service in sails. The trend nowadays is changing, price is not just the only one aspect which is decesive. The key factor is USP=User Experience.
"The overall experience of a person using a product such as a web side or a computer application, especially in terms of how easy or pleasing is to use"
We are living in the world of experience. Walker predicts that CX (customer experience) will be more importatnt than price or product by 2020. "Good UX means you'll get more conversions , and more conversions means you can spend more money on user acquistions" (Alex Francis, founder and CEO - loveholidays.com)
Another trend is use analytics and not user groups. The reason why is simple. Not your real demographic and customers focused on pre-defined objectives lenghty and expensive process - 3 weeks+ typically no actionable insights. So use data to rescue! :)
Example that customer experience works you can find down bellow. Gazprom is one of the biggest Natural gas producer in the world.
Thank you for reading and see you soon guys!
PS. Sarajevo is such a beautiful city!
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