What can except from digital business?

Hi everyone!
For those who doesn't read introduction of mine (most of you probably :D ) let me introduce myself. I'm an exchange student of Laurea UAS in Otaniemi, my field of study is "Digital business".  

                                                                                                                             

In this blog I explain you, what digital business means. Don't worry, it's not something magical nor mysterious. Internet use almost everyone of us nowadays, right? I'm sure that you heared about words as social media, Internet etc. That's the digital enviroment where we are leaving every day. Using internet something very common and obvisous. Digitality is everywhere around us and influence our daily life from the moment when we open your eyes in the morning till we close them in the evening. I can guess that most of wake up with phone in hands a check the new notifications as soon as posible. We use modern technologies  when we are in bus, eating lunch and some of us even at the toilet. We are leaving our digital lifes
 But let me go back to the roots of this topic. What is digital business? I start with one circle graph which shows one minute on the internet.

 Source of picture


Lots of thing happens in one minute, right? This is why digital business is so important nowadays.So what's digital business? Here's the answer!

"Digital business is the creation of new business designs by blurring the digital and physical worlds." source

Ok, we have definicion but what to do with that? Lots of companies doing their business in old manner. They are set up in stores and they are using just printed commercial media. They even don't follow numbers of statistics. I can imagine how you say now: "just useles numbers" but in a fact they means a lot. They help you aim on the right customers in the right time. In the digital business are not using just statistics. 
Digital business exploit mainly social media, blogs, live streaming etc. Connection in nowadays is very massive especialy in digital enviroment. That means it's easier to adress your message (about your product, service etc.) to lots of people in one time. 

Stay tuned! I'll be back with another blog very soon!