Hit your customers eyes as a bullet!

Hello guys,

time is running out fast and sunday is here back again. I start with sharing my feelings. I'm so happy that spring is here. Sun is shining, outside temperature is higher and higher, day by day. Sun shines gives me so much good feelings. Today I took a walk around to the forest and than I was sitting on the rock and I was sunbathing. It remainds me that I have a balcony in my apartment and I'm so exited to sit outside and drink wine for exmpale.
Main blog is mainly about my studies so come back to work. My school week start as usuall on Monday. Topic of the day was SEO. SEO is not something magical or secret, it means Search Engine Optimalization. I think that every one of us using Google search, right? SEO help you to be more visible in Google searching. I found more behind SEO thanks to lecture Mercy Maina. Let's take little bit more deeper look into SEO.
SEO is definited as "SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines." Source
SEO isn't just about developt search engine of your webside. It helps your customers or partners feel better on your webside. Why is SEO so important for you? As I mentioned few sentences before is neccesary to be visible on Google, Bing or Yahoo if you want to be succesful in your business and be visible for others.

As you can see on the picture above (source) Google has the biggest part of "cake". Via Google are searching 80% of resoults. Be visible in Google basicaly means be alive! Even if search engines are smart, they still need some help. How can you basicaly make your site more visible? Use hastaghs with key words or keywords itself. For example when some will search "new car" your webside should show this key word somewhere in articles or in description which maybe the best way. Here just one "but" it means that don't use key words so much. If you do, it doesn't look professional.
Another way how to easy developt your SEO is sharing some links to very good webside which is connected with your business.
Next part will be about PPC ads. Behind this shortcut are covered words "Price per click". It means that you paid for amount of clics on the link. It's quite cheap advertisment strategy on Google. PPC is not so efective as pay for place in best results on first Google search side. Diference between PPC and Organic/Natural search results you can see in the picture down bellow.

Advertising on google is made via Google AdWords. It's aplication from Google where you can create your own advertisent content see the results and manage staffs around. Environment of Google AdWords you can see in the picture down bellow.

As you can see in the picture it shows you how much you paid, status of each ad if it's active or not. Every ad here is named as a "campaign". You can manage the time long of each ad, in which week days the ad is active, in which time etc.
Don't forget the fact that Google advertising is using by many companies. Make your own "campaign" unique and catchy. Use key words in your ad as well as on your webside. Make your ad strong as a "bullet".

Second lecture of the week was little bit different that the others because we had to present results of our runing project for Finish company SSM. Each team has its own Powerpoint presentations with results. We presented our work in the front of managers of the company. I was suprised that almost each team made a profesional work. I'm really proud of my team-mates. We made very good presentation and I can say that the way how the projects goes is better than very well. Review from managers was very possitive, they said that we made profesional work so far. I'm glad to hear that.

This is the end of quite short blog today. My point of this was to be as much remember as possible. I hope that I help you to developt your SEO. If you have any questions make a comment down bellow!

Thanks for reading!

With love, Jan